This project was created as part of a design assignment to visually redesign the Gushwork homepage
for a new target audience, mid-to-large manufacturing companies in the United States.

Gushwork is an AI-powered marketing platform offering services such as website generation, lead generation, paid advertising, and SEO-driven growth. The brief required reimagining the existing homepage to resonate with operations managers, plant heads, and manufacturing executives, while retaining the brand’s core visual identity.

The focus of this concept redesign was on visual clarity, strong information hierarchy, and conversion-driven layouts. The goal was to communicate Gushwork’s value proposition quickly and confidently,
while adapting the tone, imagery, and layout to suit a more industrial and enterprise-oriented audience.