During my time working at Fabindia, I designed a series of seasonal and festive campaign creatives that were rolled out across multiple touchpoints throughout the year.

The work primarily involved creating cohesive Instagram grids where each post was thoughtfully planned to work both independently and as part of a larger visual narrative. Alongside feed posts, I designed Instagram stories, animated GIFs, and supporting creatives that were later adapted for Facebook, digital advertisements, print media, catalogues, and other brand assets.

Each campaign required strong alignment with Fabindia’s brand identity, seasonal themes, and target audience, while also maintaining visual consistency across formats and platforms. The designs needed to feel festive and timely without compromising the brand’s aesthetic language and craftsmanship-led positioning.